Meet Ultra Violet

“And Dare to Wear Purple from Head to Toe”

By Ruhama Wolle

Pantone dubbed its ties to the cosmos and what lies ahead as they announced Color of the Year for 2018. If only Prince were alive to catch the wave of the latest Ultra Violet reign. The color comes from the melding of blue and red; all the entities tied in one color, a reflection of what’s needed in our world today.  

Symbolic of innovation and the creative spirit of today’s world, Ultra Violet is the feeling of moving forward. After a few years dedicated to soft-reflective hues and earthy tones, it was about time a bold color took charge in the fashion world. This shouldn’t come as a complete surprise if you’ve been following the spring 2018 Fashion Week runway trends. Design houses such as Balenciaga, Marni, Gucci, Loewe, and Moschino have sent radiant Ultra Violet looks down the runway. “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of pushing past conformity,” says Laurie Pressman, vice president of the Pantone Color Institute.

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Although the regal blue-toned shade of purple seems a bit intimidating, weaving the highlighter hue into your everyday wardrobe is simpler than it seems. For beginners, try incorporating purple accessories to your look with a favorite denim, or kick off the trend with a pair of Pedro Garcia Qadir satin sandals. Then move up a level and start rocking separates such as Issey Miyake’s wide-leg pleats or a Helmut Lang slim frayed tank—and if you’re one who loves to be fearless, make a daring move with a St. John sculpture knit asymmetric statement dress from Saks. But if you’re not convinced, and need more reasons for the mega purple boost, just look to art history. Artists including Monet, Vermeer, and Andy Warhol have left traces in the Ultra Violet résumé of who’s who of artistic icons.

Plus historically, only royalty was deemed to wear purple until chemist William Henry Perkin made the color more accessible to the general public, and just as fast as some forces are yanking us into the past, the nebulous color presents us with a new insight of the old things. There’s a reason they say if you hold onto things long enough, they’ll come again. So, if you’re one who loves to thrift, make your way to dress. in Raleigh and find your Ultra Violet piece at a fraction of the cost.

With warmer weather rolling around, take heed on all the possibilities this year’s color can offer your spring wardrobe. And of course, work with your natural complexion to decide which form of the bright hue to wear with confidence and ease.

So how will you use this imaginative color in your fashion?


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