Millennial Magic: Convenience Redefined.

This app could be the genie in the bottle for delivering all your late-night cravings.


By Lipsa Shah
Photos courtesy of goPuff

Winter, the season of Netflix and Hulu binging, is the time we often find ourselves curled up on the couch, decked out in pajamas, only to realize that our favorite snack is not to be found. No worries: goPuff, the delivery startup that recently introduced itself to Raleigh, promises to bring snacks and other convenience products to your doorstep within an hour.

The goPuff service was founded by Yakir Gola and Rafael Ilishayev, two former students of Drexel University, during their junior year. Gola was the only one among his group with a car and, after countless late-night drives to convenience stores to pick up necessities for his friends, he decided to take matters into his own hands. The startup began in 2013 when Gola and Ilishayev would personally deliver products throughout West Philadelphia to the Drexel community. Now headquartered in Philadelphia, goPuff is on track to serve 60 markets by the beginning of 2019, including Atlanta; Austin, Texas; Denver; Pittsburgh; and now, Raleigh.

The best part is that goPuff owns the entire customer experience, with a warehouse in each market where they house all of the toiletries, snacks, and miscellaneous items—think some 3,000 necessities and craveables at your beck and call. The goPuff business model totally eliminates the middleman that you would find with Uber Eats or Postmates, enabling the transaction to occur between your order and the deliverer. Also, goPuff does not surprise you with unexpected delivery fees that you would often find on competing services. (Many of us, myself included, would decide against an order if the delivery fee was more than the items purchased.) With goPuff, there is a flat $1.95 delivery fee for every order, regardless of how much you purchase. The delivery service runs seven days a week from noon to 4:30 am.

packing bag_edited.jpg

Some of the most popular products throughout the country, including in the Raleigh market, have included Flamin’ Hot Cheetos, Takis, Nerds Rope, Laffy Taffy (my favorite being the yellow one), and, of course, Ben & Jerry’s ice cream. Can you guess the most popular time your community is requesting delivery? If you guessed between 9 pm and midnight, you are correct. This timeframe is universally popular across the board, and particularly on Sundays, which makes sense—the “Sunday scaries” have taken a real hold of us, and the last thing we could muster any energy for would be going outside in the cold for a bag of Doritos. While they do not currently deliver alcohol in Raleigh, it is definitely something goPuff would like to offer soon.

If you haven’t downloaded the app, get with it. This convenience app was made by millennials, for millennials—and goPuff has truly restructured the meaning of convenience. Check it out:

<< Back to current issue